RD Shanklin & Associates, LLC specializes in marketing and communication strategy concentrating in the healthcare and life sciences industries. Our approach to planning and managing client engagements typically include the following steps:

  • Assess

    • Through client engagement, gain overview of current state along with key issues and concerns
    • Analyze as-is-condition and gain alignment with client on key issues and concerns to address
  • Plan

    • Map viable solution options to identified issues and concerns
    • Define approach and develop plan for business solutions
    • Obtain buy-in commitment and support from key stakeholders to move forward
  • Build

    • Design and develop proposed solutions to achieve agreed upon goals and outcomes
    • Review and finalize proposed business solutions and outcomes
  • Deploy

    • Present business solutions and make modifications based on client feedback
    • Deliver the proposed solution to meet agreed upon goals and outcomes