The business or brand planning model is the foundation of the organization’s marketing culture. In short, it defines what management is looking for to justify the business investment (time, talent and money). We work with organizations to develop a business planning process and methodology that meets the needs of the company and fits within their culture. In addition to developing the business plan deliverables, we work with your brand teams to create their business plans, both strategic and tactical plans, through facilitated workshops and team coaching.